Governing in a Virtual World

When it comes to disseminating information, reaching people and collaboration, more and more government agencies are turning to Web-based, interactive social communities. Traditionally viewed with skepticism in both business and government, Web 2.0 – a term used to describe a two-way collaborative Internet – is gaining firm ground in the public sector. Blogs, podcasting, virtual worlds, wikis and all forms of new media are increasing public outreach and fostering intra-agency collaboration in a highly accessible, low cost way. Here are some examples of agencies that are adopting new media in groundbreaking ways. Video On Demand Who: Department of Defense (DoD) What: DODvClips.mil New Media Goal: Conversing with and educating constituents, bloggers and media. YouTube for the military and those interested in DoD operations. Includes streaming video news, blogs, Vlogs and analysis from war zones. The site hosts speeches from top military officials and footage from U.S. Coast Guard and National Guard deployments. The agency also posts its videos to YouTube; a 2007 video, “Battle on Haifa Street, Baghdad,” generated more than 3 million hits. www.dodvclips.mil Virtual World Who: National Oceanic & Atmospheric Administration (NOAA) What: NOAA Second Life Virtual World Goal: Recruitment, public education and new ways to conduct science. Soar through a hurricane on the wing of a research aircraft, rise gently through the atmosphere atop a weather balloon or search for a hidden underwater cave on a side trip from a NOAA submersible. These and other virtual adventures are attracting large numbers of “avatars,” or virtual selves, to one of the first government-sponsored, earth-science “islands” in the rapidly growing online world of Second Life. The NOAA Earth System Research Lab developed the site, the most complex government facility on Second Life so far, for users to have the experiences in the virtual world they may not have in the physical world, and learn about the cutting-edge science that NOAA conducts regularly. http://www.esrl.noaa.gov/outreach/#sl Virtual World Who: Centers for Disease Control (CDC) What: CDC Second Life Virtual World Goal: Ease of access to public health information in an interactive environment. This virtual world includes a virtual lab where users can check out health information and a conference center that features both real-time and recorded videos. CDC also leads Government 2.0 with a mix of interactive media including blogs, podcasts and MySpace pages. www.cdc.gov/healthmarketing/ehm/interactive.html Virtual CAD World Who: Montana State University Creative Research Lab What: Architecture in Second Life Goal: Teaching architects in 3D. Architecture students at Montana State University are using the virtual world of Second Life to encourage student collaboration and design innovation. The University’s Creative Research Lab has developed a virtual, digitally interactive version of the city of Oakland, CA, in Second Life that allows architecture students to experience and support their understanding of the impact of common design considerations in the context of a moldable, 3D environment. Second Life has enabled these students to explore how they can fit sustainability into an urban renewal project with exercises such as:
  • Analyzing what traffic patterns would be like without the sluggish freeway.
  • Designing street corners to consider the impact of pedestrian traffic, curb angles, bike racks and other items not usually associated with architectural design phase.
  • Studying the viability of cultivating urban gardens to support the community.
Currently, there is no easy way to import parametric 2D CAD profiles and 3D objects from outside into Second Life, or export Second Life models in an editable form into CAD programs. Structures in Second Life are created using the construction interface available within the virtual environment. Experts expect that if demand for CAD-to-Second Life import/export increases, then Linden Lab, the team behind Second Life, may look into it. www.montana.edu/crlab/ Blog Who: Transportation Security Administration (TSA) What: Evolution of Security Blog Goal: Facilitate an ongoing dialogue on innovations in security, technology and the checkpoint screening process. An outreach blog that provides insight into what’s happening at the security line at your airport and why. Includes updates on technology innovations that TSA is working on to stay one step ahead of terrorists and why you may not have to take your shoes off for much longer. Blog.tsa.gov For more information on what government agencies are publicly doing in Second Life, interesting links and guidance from others on government related policies such as firewall security and 508 compliance information, visit: http://wiki.secondlife.com/wiki/Real_Life_Gover… By Caron Beesley, Editor, [acronym] Originally published in [acronym] magazine, Issue 9