When it comes to disseminating information, reaching people and collaboration, more and more government agencies are turning to Web-based, interactive social communities. Traditionally viewed with skepticism in both business and government, Web 2.0 – a term used to describe a two-way collaborative Internet – is gaining firm ground in the public sector. Blogs, podcasting, virtual worlds, wikis and all forms of new media are increasing public outreach and fostering intra-agency collaboration in a highly accessible, low cost way.