Uncover Public Sector Sales Opportunities

Doing business with the public sector shouldn’t be a mystery. TD SYNNEX Public Sector's Market Intelligence portal takes the mystery out of doing business with the public sector with actionable market intelligence assets that will help you uncover and better understand opportunities that will grow your public sector revenue.

Browse Our Public Sector Market Intelligence Resources

How much more effective could your sales and marketing be if you had custom, curated and timely public sector market intelligence assets readily available anytime you needed?

When you have actionable intelligence at your disposal, you can build a better sales and marketing engine to grow your public sector business. Our Market Intelligence Library includes:

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Public Sector
Blueprints
Bag of money. Icon for Sales Intelligence Briefings
Sales Intelligence
Briefings
Three figures being trained by one figure at a white board. Fundamental Trainings
Fundamental
Trainings
A person in a computer screen with a play button or a head. MI Webinars and Podcasts
Market Intelligence Webinars & Podcasts
Image of a blog post. MI Blogs
Market Intelligence
Blogs

Market Intelligence Resources

Recent Public Sector Blueprints

Text reads: FY25 Federal Public Sector Blueprints
Take a Deep Dive FY25 Federal Public Sector Blueprints — These in-depth federal blueprints offer a comprehensive exploration of the FY25 federal public sector landscape, providing your company with valuable insights to enhance your public sector strategy. Each Federal Blueprint delivers an overview of essential market intelligence.

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Take a Deep Dive Into 2025 SLED Blueprints
Take a Deep Dive Into 2025 SLED Blueprints — These select state deep dives offer an in-depth exploration of the 2025 SLED market, designed to give your company a competitive edge in the public sector. Each SLED Blueprint provides a comprehensive overview of critical public sector knowledge and market research.

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Recent Sales Intelligence Briefings

Text reads: 2025 Federal AI Opportunities and Use Case Inventory. CTA: Get Asset
Sales Intelligence Briefing: 2025 Federal AI Opportunities and Use Case Inventory — This briefing provides an overview of how federal civilian agencies are using AI and ML solutions, detail which agencies and subagencies are implementing AI solutions to allow IT companies to better target potential customers, and provides information on some upcoming AI/ML opportunities within the federal civilian market.

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Text reads: The SAMOSA Act: Directives and IT Implications. CTA: Get Asset
Sales Intelligence Briefing: The SAMOSA Act: Directives and IT Implications — This briefing details the Strengthening Agency Management and Oversight of Software Assets (SAMOSA) Act, initially introduced to Congress in March 2023 to improve the federal agency oversight and management of software purchases.

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Text reads: The USAF's Approach to the Great Power Competition. CTA: Get Asset
Sales Intelligence Briefing: The USAF's Approach to the Great Power Competition — This briefing highlights the USAF’s current IT strategic approach to succeed in the ever-present global power competition, and provides a roadmap for IT companies with solutions and opportunities to address growing challenges.

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Recent Fundamental Trainings

Text reads: Understanding the Federal Budget and Continuing Resolutions. CTA: Get Asset
Fundamental Training: Understanding the Federal Budget and Continuing Resolutions — This fundamental training equips you with a quick understanding of how the federal budget works, as well as what happens when a continuing resolution (CR) is issued.

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Text reads: Strategic Partnerships in Federal Contracting: A Comprehensive Guide. CTA: Watch Now
Fundamental Training: Strategic Partnerships in Federal Contracting: A Comprehensive Guide — This training explores prime and subcontracting relationships in government contracting, focusing on roles, benefits and collaboration.

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Text reads: MI RFIs, RFPs and RFQs Fundamental Training
DLT Market Intelligence Fundamental Trainings: An Introduction to RFIs, RFPs and RFQs — In this presentation, we dive into the world of procurement, exploring the significance of Requests for Information (RFIs), Requests for Qualifications (RFQs), and Requests for Proposals (RFPs).

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Recent Webinars & Podcasts

Text reads: New 2025 Federal Market Outlook. CTA: Watch Now
New 2025 Federal Market Outlook — Get crucial insights drawn from real-world case studies and experiences. Delve into the challenges faced during cybersecurity projects, share proven strategies for successful adoption, and highlight key tools and technologies that have made a difference.

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Text reads: Text reads: The Evolving State & Local Data Security and Compliance Landscape in 2024. CTA: Watch Now
The Evolving State & Local Data Security and Compliance Landscape in 2024 — Are you ready to take your IT business to the next level? Join us for a market intelligence webinar focused on data security and compliance across the State and Local landscape.

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Text reads: Maximizing Federal Buying Season with TD SYNNEX Public Sector. CTA: Watch Now
Maximizing Federal Buying Season With TD SYNNEX Public Sector — In this episode, we are sitting down with Lloyd McCoy, Director of Market Intelligence, to discuss maximizing the federal buying season: strategic insights and best practices for your Public Sector business this September.

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Market Intelligence Blogs

Federal Government, Market Intelligence
Federal agencies across all areas of government have been contemplating workforce challenges for several years now. Prior to 2025, concerns for federal employees chiefly included maintaining an appropriate number of personnel with many aging out and retiring from the workforce, in addition to obtaining and retaining new talent that fit the ever-increasing technological needs of advanced and emerging IT given the competitive salary requirements for some of the field’s best and brightest.
IT Perspective, Market Intelligence, State & Local Government, Technology
Numerous cities in the United States struggle with wastewater issues. Many cities’ systems are designed to accommodate smaller populations, and historical rainfall patterns are increasingly prone to causing overflows – where wastewater spills into drinking water sources, streets and homes. And many cities utilize mostly combined wastewater systems where wastewater and rainwater both drain through the same infrastructure, creating increased stress on city systems during storms.
Big Data, Cloud, Cybersecurity, Market Intelligence
With any new executive administration, change is inevitable for federal agency priorities. It remains true, however, that departments and agencies consistently rely on IT products and services and historic trends confirm stability in public sector IT spending under both Republican and Democratic administrations. For FY25, much of the spending has already been laid out in the budget and priorities for FY26 are well under way, so you can expect to see little change to agency needs in the very near term.

About the TD SYNNEX Public Sector Market Insights Organization

What We Do

TD SYNNEX Public Sector's Market Insights organization analyzes funded programs and opportunities in the public sector information technology (IT) market and then leverages that intelligence to make sales, business development, marketing and capture teams and activities more effective.

Our team of seasoned analysts specialize in uncovering the nexus between funding and requirements. We help TD SYNNEX Public Sector's channel partners and technology vendors find the right opportunities at the right time and arm them with actionable intelligence on the appropriate messaging, decision makers and contracts needed to be successful in the public sector.

We apply our knowledge of government requirements and budgets to grow pipeline; using insights and intelligence that are actionable, relevant and timely. Our Market Insights team provides training and key information on:

  • Key programs and initiatives across federal and state, local and education (SLED)
  • Contracts and contract vehicles
  • Funded programs and program offices
  • Relevant executive orders and laws effecting IT acquisition
  • Contractors and systems integrators
  • Budget process
  • Request for information (RFI) and Other Transaction Authority (OTA)
  • Funding trends
  • Key decision makers

How We Do It

TD SYNNEX Public Sector's Market Insights team utilizes primary and secondary research to provide world class market intelligence on public sector trends and drivers. Our secret sauce is how we fuse a vast array of qualitative and quantitative data sources into sales-focused deliverables that are part of TD SYNNEX Public Sector's value add as the leading public sector aggregator. These include:

  • Agency and state deep dives
  • Briefings on budgets, executive orders, and major initiatives
  • 101 trainings on a wide variety of public sector sales and business development related topics
  • Articles and blogs covering recent developments in public sector IT
  • Opportunity identification
  • Market opportunity analysis
  • Custom whitespace analysis