Uncover Public Sector Sales Opportunities

Doing business with the public sector shouldn’t be a mystery. DLT’s Market Intelligence portal takes the mystery out of doing business with the public sector with actionable market intelligence assets that will help you uncover and better understand opportunities that will grow your public sector revenue.

Browse Our Public Sector Market Intelligence Resources

How much more effective could your sales and marketing be if you had custom, curated and timely public sector market intelligence assets readily available anytime you needed?

When you have actionable intelligence at your disposal, you can build a better sales and marketing engine to grow your public sector business. Our Market Intelligence Library includes:

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Public Sector
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Sales Intelligence
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Market Intelligence

Market Intelligence Resources

Take a Deep Dive into FY22 Federal Civilian Agencies’ Priorities, Pain Points and Challenges
Take a Deep Dive into FY22 Federal Civilian Agencies’ Priorities, Pain Points and Challenges — Take a deep-dive into 15 Federal Civilian agencies (e.g., DHS, DOE DE, HHS, VA, SSA, DOJ) priorities, pain points and challenges. In these Public Sector Blueprints, you’ll find a breakdown of the agencies’ budget, top decision makers by name, contract landscape, top IT programs, and trends and drivers.

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Take a Deep Dive into the DoD and DHS for FY22 – Priorities, Pain Points and Challenges
Take a Deep Dive into the DoD and DHS for FY22 – Priorities, Pain Points and Challenges — Take a deep-dive into the DoD (U.S. Air Force, Army, Marine Corps, Navy, etc.) and DHS’ FY22 priorities, challenges and pain points. In these Public Sector Blueprints, you’ll find a breakdown of the agencies’ budget, top decision makers by name, contract landscape, top IT programs, and trends and drivers.

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Sales Intelligence Briefing: DLT Market Insights’ FY22 Federal Budget Primer
Sales Intelligence Briefing: DLT Market Insights’ FY22 Federal Budget Primer — In this Sales Intelligence Briefing, you’ll find a civilian and defense budget previews, trends and drivers, and a lot more actionable information you can leverage right now. We urge you to download DLT’s FY22 Federal Budget Primer and utilize this market intelligence to help set your FY22 business development objectives, craft your messaging and better align with government priorities.

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Leveraging the Federal Data Strategy
Leveraging the Federal Data Strategy: Accelerating Data Innovations Within the Federal Government — With new technologies merging the interrelationship between the physical, digital and biological worlds, and “thinking machines” replacing human tasks and jobs, the skills that organizations need in the workforce for the future are changing. Nowhere is this more apparent than in the U.S. public sector, and more specifically, the federal government.

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Coronavirus Aid, Relief and Economic Security (CARES) Act
Coronavirus Aid, Relief and Economic Security (CARES) Act — Government agencies will look to specific vehicles and Government-wide Acquisition Contracts (GWACs) to find and locate contractors quicker and easier. Contractors should become familiar with vehicles that are connected to the COVID-19 pandemic.

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Strategic Market Analysis: CDCA 2020 Report
Strategic Market Analysis: CDCA 2020 Report — The Charleston Defense Contractors Association (CDCA) Defense Summit is one of the largest defense-focused events on the East Coast, bringing together more than 1,000 government and industry leaders to spark ideas, innovation and solutions to technological challenges. Presentations, demonstrations and collaborative discussions include the full spectrum of defense technologies, with a focus on the areas of C5ISR, information warfare and cyber security.

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Civilian Market: Analysis Report
Civilian Market: Analysis Report — The concept of leveraging data as a strategic asset (which is a key piece of the President’s Management Agenda) is not some lofty ideal—it is a necessity.

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Intelligence Community reference Guide class=
Intelligence Community Reference Guide – Part One: A Roadmap to the Classified Universe — The Intelligence Community Reference Guide series provides a framework for understanding the complex nature of the U.S. Intelligence Community (IC), as well as a quick reference for sales professionals to look up information and refresh basic concepts.

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Market Intelligence Blogs

Big Data & Analytics, Cybersecurity January 6, 2022
President Joe Biden signed the National Defense Authorization Act (NDAA) for fiscal year 2022 (FY22) into law on December 27, 2021. It authorizes $770 billion in defense spending which is a 5% increase over last year. This marks 61 consecutive years that a bill received bipartisan support from congress (a display of agreement that has become increasingly rare for DC politics).
Big Data & Analytics, Cloud Computing, Cybersecurity November 10, 2021
With another busy year behind us, it’s time to look ahead to fiscal year (FY) 2022. The official information technology (IT) budget request is $97B, a 4% increase over FY21, which would be a new record. Of course, those numbers undercount all the IT spending that goes unreported. Furthermore, remaining provisions in the American Rescue Plan, the Technology Modernization Fund and IT provisions in the Infrastructure Bill will represent additional pockets of opportunity worth billions for channel partners and technology vendors.
Cloud Computing September 29, 2021
The numbers don't lie. The U.S. public sector is rapidly adopting cloud technologies across the spectrum. According to the NASCIO 2020 State CIO Survey, only 14% of state chief information officer (CIO) organizations do not have a cloud migration strategy, whereas 41% of respondents indicated that they had implemented a cloud first strategy for all new applications.
Market Intelligence September 22, 2021
We’re in the month of September, the busiest time of the year for those selling to the Federal government. When the dust has settled on Q4 of this federal fiscal year, our customers will have spent roughly $30 billion in “fall out money” on IT. That’s a term for funding agencies and offices will lose if they don’t allocate it by September 30. If an office, agency, or department leaves appropriated funds on the table, they’ll have a hard time justifying why they need the same or higher funding levels the following year, hence the year-end rush.
Cybersecurity August 5, 2021
Are you next? Will criminals target your organization with ransomware? No one can say for sure, so prepare now. Here are four and a half critical decisions to make – and things to do – before a crisis hits.   (What’s half a decision, you ask? What’s half an action, you may wonder. Read to end if you want to find out). 1. Do: Have a plan This sounds so obvious, but I have seen major organizations in business and government scrambling to respond to a ransomware attack. Your plan should include at least these elements?
Cybersecurity May 18, 2021
President Biden has recently issued the “Executive Order on Improving the Nation’s Cybersecurity”, which requires government agencies to present plans for implementing a Zero Trust architecture, imposes stringent standards for threat sharing on government contractors and agencies alike, requires software vendors to show a Software Bill of Materials to demonstrate the security of their products, and seeks broad modernization of the Federal government’s cybersecurity posture.

About the DLT Market Insights Organization

What We Do

DLT's Market Insights organization analyzes funded programs and opportunities in the public sector information technology (IT) market and then leverages that intelligence to make sales, business development, marketing and capture teams and activities more effective.

Our team of seasoned analysts specialize in uncovering the nexus between funding and requirements. We help DLT’s channel partners and technology vendors find the right opportunities at the right time and arm them with actionable intelligence on the appropriate messaging, decision makers and contracts needed to be successful in the public sector.

We apply our knowledge of government requirements and budgets to grow pipeline; using insights and intelligence that are actionable, relevant and timely. Our Market Insights team provides training and key information on:

  • Key programs and initiatives across federal and state, local and education (SLED)
  • Contracts and contract vehicles
  • Funded programs and program offices
  • Relevant executive orders and laws effecting IT acquisition
  • Contractors and systems integrators
  • Budget process
  • Request for information (RFI) and Other Transaction Authority (OTA)
  • Funding trends
  • Key decision makers

How We Do It

DLT’s Market Insights team utilizes primary and secondary research to provide world class market intelligence on public sector trends and drivers. Our secret sauce is how we fuse a vast array of qualitative and quantitative data sources into sales-focused deliverables that are part of DLT’s value add as the leading public sector aggregator. These include:

  • Agency and state deep dives
  • Briefings on budgets, executive orders, and major initiatives
  • 101 trainings on a wide variety of public sector sales and business development related topics
  • Articles and blogs covering recent developments in public sector IT
  • Opportunity identification
  • Market opportunity analysis
  • Custom whitespace analysis