Uncover Public Sector Sales Opportunities

Doing business with the public sector shouldn’t be a mystery. TD SYNNEX Public Sector's Market Intelligence portal takes the mystery out of doing business with the public sector with actionable market intelligence assets that will help you uncover and better understand opportunities that will grow your public sector revenue.

Browse Our Public Sector Market Intelligence Resources

How much more effective could your sales and marketing be if you had custom, curated and timely public sector market intelligence assets readily available anytime you needed?

When you have actionable intelligence at your disposal, you can build a better sales and marketing engine to grow your public sector business. Our Market Intelligence Library includes:

Hand holding magnifying glass. Icon for Public Sector Blueprints
Public Sector
Blueprints
Bag of money. Icon for Sales Intelligence Briefings
Sales Intelligence
Briefings
Three figures being trained by one figure at a white board. Fundamental Trainings
Fundamental
Trainings
A person in a computer screen with a play button or a head. MI Webinars and Podcasts
Market Intelligence Webinars & Podcasts
Image of a blog post. MI Blogs
Market Intelligence
Blogs

Market Intelligence Resources

Recent Public Sector Blueprints

Text reads: FY24 Federal Public Sector Blueprints
Take a Deep Dive Into FY24 Federal Public Sector Blueprints — In these public sector blueprints, you’ll find a breakdown of budgets, contract landscapes, top decision-makers by name, pain points, top IT programs, and trends and drivers specific to a U.S. agency or department.

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Text reads: Text reads: A Deep Dive Into New Hampshire State Priorities, Challenges, and Pain Points
Take a Deep Dive Into the State of New Hampshire's Priorities, Pain Points, and Challenges — This Blueprint is designed to provide a deep dive into the State of New Hampshire's IT trends and tech domain-specific drivers aimed at helping you win business.

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Text reads: A Deep Dive Into ME State Priorities, Challenges, and Pain Points
Take a Deep Dive Into the State of Maine's Priorities, Pain Points and Challenges — This Blueprint is designed to provide a deep dive into the State of Maine's IT trends and tech domain-specific drivers aimed at helping you win business. Each SLED Blueprint will present an overview of relevant public sector knowledge and sales-focused market research.

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Recent Sales Intelligence Briefings

Text reads: Urban Infrastructure Cybersecurity: Trends & Solutions. CTA: Get Asset
Sales Intelligence Briefing: Urban Infrastructure Cybersecurity: Trends & Solutions — This briefing aims to provide an overview of recent trends and pain points in urban infrastructure cybersecurity, as well as provide information on how IT companies can help local governments defend vital infrastructure from cyber threats.

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Text reads: Unlocking Sales Opportunities from the FY24 Unfunded Priorities List. CTA: Get Asset
Sales Intelligence Briefing: Unlocking Sales Opportunities From the FY24 Unfunded Priorities List — Take a deep dive into the annual submission of Unfunded Priority Lists (UPLs) by U.S. military services and Combatant Commands and understand where additional defense funding might be required.

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Text reads: K-12: Technology Applications to Improve Students’ Mental Health. CTA: Get Asset
Sales Intelligence Briefing: K-12: Technology Applications to Improve Students’ Mental Health — In this sales intelligence briefing, we’ll uncover insights and IT-addressable sales opportunities related to student mental health within the K-12 education market.

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Recent Fundamental Trainings

Text reads: Understanding the Federal Budget and Continuing Resolutions. CTA: Get Asset
Fundamental Training: Understanding the Federal Budget and Continuing Resolutions — This fundamental training equips you with a quick understanding of how the federal budget works, as well as what happens when a continuing resolution (CR) is issued.

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Text reads: Strategic Partnerships in Federal Contracting: A Comprehensive Guide. CTA: Watch Now
Fundamental Training: Strategic Partnerships in Federal Contracting: A Comprehensive Guide — This training explores prime and subcontracting relationships in government contracting, focusing on roles, benefits and collaboration.

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Text reads: MI RFIs, RFPs and RFQs Fundamental Training
DLT Market Intelligence Fundamental Trainings: An Introduction to RFIs, RFPs and RFQs — In this presentation, we dive into the world of procurement, exploring the significance of Requests for Information (RFIs), Requests for Qualifications (RFQs), and Requests for Proposals (RFPs).

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Recent Webinars & Podcasts

Text reads: Navigating State IT Priorities for Fiscal Year-End 2024 CTA: Watch Now
Navigating State IT Priorities for Fiscal Year-End 2024 — In this episode, we sit down with Gabriel Zighelboim, TD SYNNEX Public Sector’s Market Insights Data Analyst, to discuss the states’ IT priorities for the fiscal year-end.

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Text reads: Degrees, Diplomas & Data: Emerging Trends in Data for Education. CTA: Watch Now
Degrees, Diplomas & Data: Emerging Trends in Data for Education — Let's explore the latest data trends across the education sector. This webinar is tailored to provide insights into how educational institutions at all levels are enhancing operations and outcomes through sophisticated data strategies.

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Text reads: Liftoff to the Cloud: Federal Hybrid Cloud Insights. CTA: Watch Now
Liftoff to the Cloud: Federal Hybrid Cloud Insights — Delve into the forefront of federal hybrid cloud adoption in this actionable webinar tailored specifically for sales professionals. Gain invaluable insights into practical strategies and targeted intelligence to help you align your sales solutions with the evolving needs of federal agencies.

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Market Intelligence Blogs

Picture of the U.S. Capitol Building
Federal Fiscal Year End, Federal Government, Market Intelligence

Q4: The Federal Fiscal Year End Countdown

You read that title correctly; here we are near the end of another federal fiscal year. If you’re thinking it feels like Congress just passed the fiscal year 2024 (FY24) budget, you’re correct. Half of FY24 was spent in a state of continuing resolutions, with the passage of a final budget a whopping six months into the year, in March 2024. Federal agencies have had effectively half the time they would be allotted in an ideal fiscal year timeframe to spend less, the same, or in some cases more money.
Susanna Patten
Profile of a GenAI Chatbot asking "May I help you?"
Federal Government, Market Intelligence, Technology

GenAI in Action with the Air Force

In a contest this year of “Most Popular IT Market Trends” it’s highly likely artificial intelligence (AI) would win first place. Federal agencies have released troves of related guidance in the past year, including an executive order, Office of Management and Budget (OMB) memos, National Institute of Standards and Technology (NIST) protocols, and the Department of Defense’ (DoD) AI Strategy. So much of the discussion around AI up until very recently though has been just that: discussion.
Susanna Patten
Man holding an analog alarm clock on a pile of money in his outstretched hands
Cybersecurity, Market Intelligence, State & Local Government

Sledding to the Finish Line: Seizing Opportunities in SLED FYE

The 2024 fiscal year-end is coming to a close for 46 states, which means that it’s time to put on those running shoes and take advantage of any last minute, end-of-year opportunities. State, local and education (SLED) organizations are already game planning where to funnel resources and dollars in next year’s budget, highlighting the top priorities and challenges that will shape future downstream requirements.Key points to keep in mind:
Yvonne Maffia

About the TD SYNNEX Public Sector Market Insights Organization

What We Do

TD SYNNEX Public Sector's Market Insights organization analyzes funded programs and opportunities in the public sector information technology (IT) market and then leverages that intelligence to make sales, business development, marketing and capture teams and activities more effective.

Our team of seasoned analysts specialize in uncovering the nexus between funding and requirements. We help TD SYNNEX Public Sector's channel partners and technology vendors find the right opportunities at the right time and arm them with actionable intelligence on the appropriate messaging, decision makers and contracts needed to be successful in the public sector.

We apply our knowledge of government requirements and budgets to grow pipeline; using insights and intelligence that are actionable, relevant and timely. Our Market Insights team provides training and key information on:

  • Key programs and initiatives across federal and state, local and education (SLED)
  • Contracts and contract vehicles
  • Funded programs and program offices
  • Relevant executive orders and laws effecting IT acquisition
  • Contractors and systems integrators
  • Budget process
  • Request for information (RFI) and Other Transaction Authority (OTA)
  • Funding trends
  • Key decision makers

How We Do It

TD SYNNEX Public Sector's Market Insights team utilizes primary and secondary research to provide world class market intelligence on public sector trends and drivers. Our secret sauce is how we fuse a vast array of qualitative and quantitative data sources into sales-focused deliverables that are part of TD SYNNEX Public Sector's value add as the leading public sector aggregator. These include:

  • Agency and state deep dives
  • Briefings on budgets, executive orders, and major initiatives
  • 101 trainings on a wide variety of public sector sales and business development related topics
  • Articles and blogs covering recent developments in public sector IT
  • Opportunity identification
  • Market opportunity analysis
  • Custom whitespace analysis