Uncover Public Sector Sales Opportunities

Doing business with the public sector shouldn’t be a mystery. TD SYNNEX Public Sector's Market Intelligence portal takes the mystery out of doing business with the public sector with actionable market intelligence assets that will help you uncover and better understand opportunities that will grow your public sector revenue.

Browse Our Public Sector Market Intelligence Resources

How much more effective could your sales and marketing be if you had custom, curated and timely public sector market intelligence assets readily available anytime you needed?

When you have actionable intelligence at your disposal, you can build a better sales and marketing engine to grow your public sector business. Our Market Intelligence Library includes:

Hand holding magnifying glass. Icon for Public Sector Blueprints
Public Sector
Blueprints
Bag of money. Icon for Sales Intelligence Briefings
Sales Intelligence
Briefings
Three figures being trained by one figure at a white board. Fundamental Trainings
Fundamental
Trainings
A person in a computer screen with a play button or a head. MI Webinars and Podcasts
Market Intelligence Webinars & Podcasts
Image of a blog post. MI Blogs
Market Intelligence
Blogs

Market Intelligence Resources

Recent Public Sector Blueprints

Text reads: FY24 Federal Public Sector Blueprints
Take a Deep Dive Into FY24 Federal Public Sector Blueprints — In these public sector blueprints, you’ll find a breakdown of budgets, contract landscapes, top decision-makers by name, pain points, top IT programs, and trends and drivers specific to a U.S. agency or department.

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Text reads: Text reads: A Deep Dive Into New Hampshire State Priorities, Challenges, and Pain Points
Take a Deep Dive Into the State of New Hampshire's Priorities, Pain Points, and Challenges — This Blueprint is designed to provide a deep dive into the State of New Hampshire's IT trends and tech domain-specific drivers aimed at helping you win business.

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Text reads: A Deep Dive Into ME State Priorities, Challenges, and Pain Points
Take a Deep Dive Into the State of Maine's Priorities, Pain Points and Challenges — This Blueprint is designed to provide a deep dive into the State of Maine's IT trends and tech domain-specific drivers aimed at helping you win business. Each SLED Blueprint will present an overview of relevant public sector knowledge and sales-focused market research.

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Recent Sales Intelligence Briefings

Text reads: K-12: Technology Applications to Improve Students’ Mental Health. CTA: Get Asset
Sales Intelligence Briefing: K-12: Technology Applications to Improve Students’ Mental Health — In this sales intelligence briefing, we’ll uncover insights and IT-addressable sales opportunities related to student mental health within the K-12 education market.

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Text reads: Federal AI: A Shorthand Guide to AI Legislation. CTA: Get Asset
Sales Intelligence Briefing: Federal AI: A Shorthand Guide to AI Legislation — This briefing dives into essential AI legislation from the federal government, used to form policy and provide influence to the IT acquisition market.

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Text reads: DoD's Modernization Efforts in CX. CTA: Get Asset
Sales Intelligence Briefing: DoD's Modernization Efforts in CX — This briefing delves into the DOD’s modernization efforts to bolster its customer experience (CX) across a variety of needs.

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Recent Fundamental Trainings

Text reads: Strategic Partnerships in Federal Contracting: A Comprehensive Guide. CTA: Watch Now
Fundamental Training: Strategic Partnerships in Federal Contracting: A Comprehensive Guide — This training explores prime and subcontracting relationships in government contracting, focusing on roles, benefits and collaboration.

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Text reads: MI RFIs, RFPs and RFQs Fundamental Training
DLT Market Intelligence Fundamental Trainings: An Introduction to RFIs, RFPs and RFQs — In this presentation, we dive into the world of procurement, exploring the significance of Requests for Information (RFIs), Requests for Qualifications (RFQs), and Requests for Proposals (RFPs).

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Text reads: Past Performance 101. CTA: Get Asset
Fundamental Training: Past Performance 101 — In this presentation we define and cover just what past performance means and why it’s so important. We will delve into the different evaluation methods used in past performance and explore strategies for achieving positive outcomes.

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Recent Webinars & Podcasts

Text reads: Liftoff to the Cloud: Federal Hybrid Cloud Insights. CTA: Watch Now
Liftoff to the Cloud: Federal Hybrid Cloud Insights — Delve into the forefront of federal hybrid cloud adoption in this actionable webinar tailored specifically for sales professionals. Gain invaluable insights into practical strategies and targeted intelligence to help you align your sales solutions with the evolving needs of federal agencies.

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Text reads: April Blooms Bring a Fiscal Year-End Boom: SLED Edition CTA: Watch Now
April Blooms Bring a Fiscal Year-End Boom: SLED Edition — April marked the beginning of the busy SLED buying season, and with blooming sales opportunities on the horizon, this exclusive market intelligence webinar is designed to help you maximize your success during the state and local fiscal year-end season.

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Text reads: Uncover Trends in Federal Network Modernization: Exploring IoT, 5G, and Other Emerging Tech. CTA: Watch Now
Uncover Trends in Federal Network Modernization: Exploring IoT, 5G, and Other Emerging Tech — In this webinar, we delve into the forefront of federal network modernization in this insightful webinar tailored for sales professionals looking to capitalize on emerging opportunities.

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Market Intelligence Blogs

Big Data & Analytics, Healthcare, Market Intelligence, State & Local Government
Maternal and child health (MCH) has become a top concern nationwide, particularly in disadvantaged, underserved and rural communities. According to the U.S. Department of Health and Human Services (HHS), the United States is experiencing a maternal health crisis nationwide, as it has one of the highest maternal mortality rates among high-income nations; increasing rates of complications from pregnancy or childbirth; and persistent disparities in such outcomes.
Application Lifecycle, Market Intelligence, Technology
Federal officials have released a first of its kind Strategy focused on the security of the government’s space-based platforms and infrastructure, and the impact commercial solutions may have on supporting the continued need in this space; pun intended. According to the document, the 2024 Department of Defense (DoD) Commercial Space Integration Strategy is a first for the Department of Defense, and “provides a vision for prioritizing and aligning efforts to integrate commercial solutions into our national security space architecture.”What’s this for?
Cybersecurity, Market Intelligence, State & Local Government
The 2024 National Association of State Chief Information Officers (NASCIO) Midyear Conference took place in National Harbor, Maryland last week where state leaders shared insights into their top technology priorities, challenges, and lessons learned. Some of the key focus areas included artificial intelligence (AI) with emphasis on generative AI, data management, accessibility, and governance, cybersecurity and risk management, and modernization and the digital customer experience.Artificial Intelligence

About the TD SYNNEX Public Sector Market Insights Organization

What We Do

TD SYNNEX Public Sector's Market Insights organization analyzes funded programs and opportunities in the public sector information technology (IT) market and then leverages that intelligence to make sales, business development, marketing and capture teams and activities more effective.

Our team of seasoned analysts specialize in uncovering the nexus between funding and requirements. We help TD SYNNEX Public Sector's channel partners and technology vendors find the right opportunities at the right time and arm them with actionable intelligence on the appropriate messaging, decision makers and contracts needed to be successful in the public sector.

We apply our knowledge of government requirements and budgets to grow pipeline; using insights and intelligence that are actionable, relevant and timely. Our Market Insights team provides training and key information on:

  • Key programs and initiatives across federal and state, local and education (SLED)
  • Contracts and contract vehicles
  • Funded programs and program offices
  • Relevant executive orders and laws effecting IT acquisition
  • Contractors and systems integrators
  • Budget process
  • Request for information (RFI) and Other Transaction Authority (OTA)
  • Funding trends
  • Key decision makers

How We Do It

TD SYNNEX Public Sector's Market Insights team utilizes primary and secondary research to provide world class market intelligence on public sector trends and drivers. Our secret sauce is how we fuse a vast array of qualitative and quantitative data sources into sales-focused deliverables that are part of TD SYNNEX Public Sector's value add as the leading public sector aggregator. These include:

  • Agency and state deep dives
  • Briefings on budgets, executive orders, and major initiatives
  • 101 trainings on a wide variety of public sector sales and business development related topics
  • Articles and blogs covering recent developments in public sector IT
  • Opportunity identification
  • Market opportunity analysis
  • Custom whitespace analysis