Uncover Public Sector Sales Opportunities

Doing business with the public sector shouldn’t be a mystery. TD SYNNEX Public Sector's Market Intelligence portal takes the mystery out of doing business with the public sector with actionable market intelligence assets that will help you uncover and better understand opportunities that will grow your public sector revenue.

Browse Our Public Sector Market Intelligence Resources

How much more effective could your sales and marketing be if you had custom, curated and timely public sector market intelligence assets readily available anytime you needed?

When you have actionable intelligence at your disposal, you can build a better sales and marketing engine to grow your public sector business. Our Market Intelligence Library includes:

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Public Sector
Blueprints
Bag of money. Icon for Sales Intelligence Briefings
Sales Intelligence
Briefings
Three figures being trained by one figure at a white board. Fundamental Trainings
Fundamental
Trainings
A person in a computer screen with a play button or a head. MI Webinars and Podcasts
Market Intelligence Webinars & Podcasts
Image of a blog post. MI Blogs
Market Intelligence
Blogs

Market Intelligence Resources

Recent Public Sector Blueprints

Text reads: FY25 Federal Public Sector Blueprints
Take a Deep Dive FY25 Federal Public Sector Blueprints — These in-depth federal blueprints offer a comprehensive exploration of the FY25 federal public sector landscape, providing your company with valuable insights to enhance your public sector strategy. Each Federal Blueprint delivers an overview of essential market intelligence.

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Take a Deep Dive Into 2025 SLED Blueprints
Take a Deep Dive Into 2025 SLED Blueprints — These select state deep dives offer an in-depth exploration of the 2025 SLED market, designed to give your company a competitive edge in the public sector. Each SLED Blueprint provides a comprehensive overview of critical public sector knowledge and market research.

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Recent Sales Intelligence Briefings

Text reads: Counties and the Cloud. CTA: Get Asset
Sales Intelligence Briefing: Counties and the Cloud — This briefing provides detailed information on County government cloud initiatives, priorities and use cases. Use this deep dive to boost your knowledge and sales pipeline with county-specific IT products and services needs related to AI.

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Text reads:  IT Solutions for the Opioid Epidemic. CTA: Get Asset
Sales Intelligence Briefing: IT Solutions for the Opioid Epidemic — The purpose of this briefing is to provide an overview of how federal, state, local and tribal governments are using information technology to address the nation’s opioid epidemic.

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Text reads: Special Districts Market Opportunity Analysis: Healthcare Edition. CTA: Get Asset
Sales Intelligence Briefing: Special Districts Market Opportunity Analysis: Healthcare Edition — This briefing provides detailed information on Special District Hospitals and Healthcare Authorities’ initiatives, priorities and use cases. Use this deep dive to boost your knowledge and sales pipeline with special district healthcare-specific IT products and service needs.

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Recent Fundamental Trainings

Text reads: Understanding the Federal Budget and Continuing Resolutions. CTA: Get Asset
Fundamental Training: Understanding the Federal Budget and Continuing Resolutions — This fundamental training equips you with a quick understanding of how the federal budget works, as well as what happens when a continuing resolution (CR) is issued.

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Text reads: Strategic Partnerships in Federal Contracting: A Comprehensive Guide. CTA: Watch Now
Fundamental Training: Strategic Partnerships in Federal Contracting: A Comprehensive Guide — This training explores prime and subcontracting relationships in government contracting, focusing on roles, benefits and collaboration.

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Text reads: MI RFIs, RFPs and RFQs Fundamental Training
DLT Market Intelligence Fundamental Trainings: An Introduction to RFIs, RFPs and RFQs — In this presentation, we dive into the world of procurement, exploring the significance of Requests for Information (RFIs), Requests for Qualifications (RFQs), and Requests for Proposals (RFPs).

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Recent Webinars & Podcasts

Text reads: Green Goals: Navigating SLED Sustainability Opportunities. CTA: Watch Now
Green Goals: Navigating SLED Sustainability Opportunities — Join our Market Intelligence Webinar for exclusive insights into the latest SLED sustainability trends. This session will equip you with the knowledge you need to target high-potential IT opportunities and understand government funding priorities.

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Text reads: New 2025 Federal Market Outlook. CTA: Watch Now
New 2025 Federal Market Outlook — Get crucial insights drawn from real-world case studies and experiences. Delve into the challenges faced during cybersecurity projects, share proven strategies for successful adoption, and highlight key tools and technologies that have made a difference.

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Text reads: Text reads: The Evolving State & Local Data Security and Compliance Landscape in 2024. CTA: Watch Now
The Evolving State & Local Data Security and Compliance Landscape in 2024 — Are you ready to take your IT business to the next level? Join us for a market intelligence webinar focused on data security and compliance across the State and Local landscape.

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Market Intelligence Blogs

Market Intelligence, Zero Trust
Workforce Updates and ImplicationsLast month, I discussed workforce reduction as it began to play out across agencies. Since then, we’ve seen an acceleration of additional cuts, as departments have been tasked with providing the White House their intended comprehensive plans for a reduction in force by the week ending March 14, while further federal guidance has more recently directed the Department of Education and VA to lay off additional personnel as well.
AI, Big Data, Cybersecurity, Data and Analytics, Federal Government, Market Intelligence
In 2025, SLED government technology is undergoing a significant transformation, focusing on modernization, efficiency and improved service delivery. Emerging and innovative technology is at the forefront of this transformation, with AI leading the charge. AI’s influence on government operations is undeniable; whether it’s public safety, health, or education, AI is shaping government operations across all verticals.
Cybersecurity, Market Intelligence, State & Local Government
The State Risk and Authorization Management Program, also known as StateRAMP, is slated to rebrand itself to “GovRAMP” later this year to more accurately reflect the entire scope of the nonprofit’s mission and support the “whole-of-state” approach to cybersecurity. 

About the TD SYNNEX Public Sector Market Insights Organization

What We Do

TD SYNNEX Public Sector's Market Insights organization analyzes funded programs and opportunities in the public sector information technology (IT) market and then leverages that intelligence to make sales, business development, marketing and capture teams and activities more effective.

Our team of seasoned analysts specialize in uncovering the nexus between funding and requirements. We help TD SYNNEX Public Sector's channel partners and technology vendors find the right opportunities at the right time and arm them with actionable intelligence on the appropriate messaging, decision makers and contracts needed to be successful in the public sector.

We apply our knowledge of government requirements and budgets to grow pipeline; using insights and intelligence that are actionable, relevant and timely. Our Market Insights team provides training and key information on:

  • Key programs and initiatives across federal and state, local and education (SLED)
  • Contracts and contract vehicles
  • Funded programs and program offices
  • Relevant executive orders and laws effecting IT acquisition
  • Contractors and systems integrators
  • Budget process
  • Request for information (RFI) and Other Transaction Authority (OTA)
  • Funding trends
  • Key decision makers

How We Do It

TD SYNNEX Public Sector's Market Insights team utilizes primary and secondary research to provide world class market intelligence on public sector trends and drivers. Our secret sauce is how we fuse a vast array of qualitative and quantitative data sources into sales-focused deliverables that are part of TD SYNNEX Public Sector's value add as the leading public sector aggregator. These include:

  • Agency and state deep dives
  • Briefings on budgets, executive orders, and major initiatives
  • 101 trainings on a wide variety of public sector sales and business development related topics
  • Articles and blogs covering recent developments in public sector IT
  • Opportunity identification
  • Market opportunity analysis
  • Custom whitespace analysis