The DLT Marketing Factory

It’s a simple concept. The more you put into a factory, the more you get out. But it goes deeper than just quantity of ingredients. You need high-quality raw inputs in order to yield a high quality output – in this case quality leads and a healthier bottom line – as well as tracking in place to ensure everything is processing through the factory according to plan for maximum efficiency. That’s the basis for the agency-style marketing department at DLT Solutions. In the past several years DLT’s marketing department, sometimes referred to as “The DLT Marketing Factory,” has focused on results and measurable value. Realizing that the IT vendor partners are essential to DLT’s continued success, we have focused on driving leads for our vendor partners through a scientific, measurable, metrics-intensive system that ensures every dollar spent is, literally, a dollar earned. “I wanted to set up our marketing organization with the same levels of precision and predictability of results as an assembly line,” said Christine Schaefer, vice president of marketing at DLT Solutions. “Using processes and systems we developed in-house, we now have an integrated team structure, tools for forecasting marketing inputs/outputs and sales pipeline throughput, workflow management and results measurement that drive exceptional sales consistently.” The system is working. DLT’s revenue has grown by 20 percent over the last four years, and in the last year alone, our marketing department ran more than 3,000 marketing activities that resulted in more than 3.5 million direct customer touches and more than 38,000 proactive leads. The DLT 20th Anniversary Art Piece.