The amount of data that is being collected, produced, processed, and used worldwide is growing at an exponential rate. The World Economic Forum predicts the number will reach 44 zettabytes by the end of 2020. Although this is a global outlook, a similar data footprint story is unfolding within the enterprise. Collecting data has become easier. Storing data has become cheaper, and computing power has become more readily available. The challenge of managing data volume, velocity, veracity, variety, and value is compounded further when you start to bring together structured, semi-structured, and unstructured data.