DLT’s “SMaRT” CRM Solution

When your marketing department generates more than 38,000 leads annually, you had better make sure you have a dedicated customer relationship management (CRM) system in place to handle that kind of volume. At DLT, we ensure efficiency and accuracy for customers and vendor partners with our custom-made CRM solution, SMaRT. SMaRT was developed from scratch utilizing internal IT resources and is designed to house an extensive database of customer information including all historical communications, purchase orders and payment correspondence. And customized reporting features are synchronized with the SMaRT, allowing for greater analysis of customer purchasing cycles and order processing. Our custom solution, along with our custom-built, Web-based marketing activity and workflow system, nicknamed mSight, earned DLT an award for Innovation from The Institute for Excellence in Sales & Business Development (IES&BD).  The IES & BD award recognized DLT for excellence in sales and business development innovation concerning usage of technology such as CRM, sales automation, or prospecting tools; revolutionary pricing strategies; and sales and marketing integration. Since the integration of the custom CRM, marketing, and financial systems as well as enterprise reporting tools, this is the fourth year in a row the company has achieved over 20 % growth in a down economy. The DLT 20th Anniversary Art Piece.