Success in State and Local Fiscal Year-End Starts with Careful Marketing and Sales Strategies
The state and local government IT market has always been something of a chimera to marketers. At $130 billion annually, it’s a third larger than federal. But it’s a fragmented market, given that it consists of 50 states and more than 3,000 counties. Throw in the large cities from Boston to Los Angeles and it becomes even harder to access.