The below blog was written by Aaron Dun and published with permission from Percussion. Percussion provides Web Content Management (WCM) software that helps businesses increase traffic, drive conversion, and improve social interaction. The Percussion Marketing Blog discusses web content, engagement, SEO, inbound marketing, and social media. In June President Obama took to the airwaves to announce an ambitious campaign to reduce waste. The Campaign to Cut Waste sought to identify pointless Federal spending and eliminate it as rapidly as possible. As of June, as much as $33B was estimated as potential savings.