Recent signals by the U.S. federal government suggest that customer experience (CX), primarily citizen-facing services will receive attention and investment from funding sources like the Technology Modernization Fund (TMF). The initial $311 million awarded by the TMF primarily went to projects focused on cybersecurity in keeping with stated priorities and the prevalence of cybersecurity threats. From the beginning, however, TMF has emphasized CX projects that focus on how taxpayers engage with government services in secure digital environments.

DLT’s Chief Data Scientist, Sherry Bennett, recently sat down recently with Lora L. Allen, Medallia’s Public Sector Principal CX Advisor and discussed her service in the public sector, Lora’s role at Medallia helping educate and advise government agencies that are tackling CX challenges, and more.

Q: Prior to joining Medallia, you spent your entire career in public service, can you kindly tell me how your service has shaped and informed your current focus on customer experience?