Uncover Public Sector Sales Opportunities

Doing business with the public sector shouldn’t be a mystery. TD SYNNEX Public Sector's Market Intelligence portal takes the mystery out of doing business with the public sector with actionable market intelligence assets that will help you uncover and better understand opportunities that will grow your public sector revenue.

Browse Our Public Sector Market Intelligence Resources

How much more effective could your sales and marketing be if you had custom, curated and timely public sector market intelligence assets readily available anytime you needed?

When you have actionable intelligence at your disposal, you can build a better sales and marketing engine to grow your public sector business. Our Market Intelligence Library includes:

Market Intelligence Resources

Recent Public Sector Blueprints

Take a Deep Dive Into FY24 Federal Public Sector Blueprints — In these public sector blueprints, you’ll find a breakdown of budgets, contract landscapes, top decision-makers by name, pain points, top IT programs, and trends and drivers specific to a U.S. agency or department.

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Take a Deep Dive Into the State of New Hampshire's Priorities, Pain Points, and Challenges — This Blueprint is designed to provide a deep dive into the State of New Hampshire's IT trends and tech domain-specific drivers aimed at helping you win business.

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Take a Deep Dive Into the State of Maine's Priorities, Pain Points and Challenges — This Blueprint is designed to provide a deep dive into the State of Maine's IT trends and tech domain-specific drivers aimed at helping you win business. Each SLED Blueprint will present an overview of relevant public sector knowledge and sales-focused market research.

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Recent Sales Intelligence Briefings

Sales Intelligence Briefing: Increased Demand for Cyber Resiliency Solutions in SLED: DISA Next Strategy — Familiarize yourself with DISA Next, latest strategy for IT advancement through 2030 with this sales intelligence briefing. We take a look at the imperatives and goals DISA is hoping to achieve over the next few years, and align those with the needs IT companies in this space can provide.

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Sales Intelligence Briefing: A Quick Guide to the DoD’s Fulcrum Strategy — This briefing explores the DoD’s latest IT advancement strategy known as Fulcrum. Designed to provide guiding principles to IT enhancements through 2029, the strategy provides guidance to agencies and IT companies alike toward key levels of effort (LOE).

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Sales Intelligence Briefing: SLED Market Outlook: Opportunities in FY25 — In this sales intelligence briefing, we’ll uncover insights and IT addressable sales opportunities related to SLED FY25.

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Recent Fundamental Trainings

Fundamental Training: Understanding the Federal Budget and Continuing Resolutions — This fundamental training equips you with a quick understanding of how the federal budget works, as well as what happens when a continuing resolution (CR) is issued.

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Fundamental Training: Strategic Partnerships in Federal Contracting: A Comprehensive Guide — This training explores prime and subcontracting relationships in government contracting, focusing on roles, benefits and collaboration.

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DLT Market Intelligence Fundamental Trainings: An Introduction to RFIs, RFPs and RFQs — In this presentation, we dive into the world of procurement, exploring the significance of Requests for Information (RFIs), Requests for Qualifications (RFQs), and Requests for Proposals (RFPs).

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Recent Webinars & Podcasts

The Evolving State & Local Data Security and Compliance Landscape in 2024 — Are you ready to take your IT business to the next level? Join us for a market intelligence webinar focused on data security and compliance across the State and Local landscape.

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Maximizing Federal Buying Season With TD SYNNEX Public Sector — In this episode, we are sitting down with Lloyd McCoy, Director of Market Intelligence, to discuss maximizing the federal buying season: strategic insights and best practices for your Public Sector business this September.

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Lessons From the Frontlines: Effective Cybersecurity Implementation and Adoption in the Federal Government — Get crucial insights drawn from real-world case studies and experiences. Delve into the challenges faced during cybersecurity projects, share proven strategies for successful adoption, and highlight key tools and technologies that have made a difference.

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Market Intelligence Blogs

About the TD SYNNEX Public Sector Market Insights Organization

What We Do

TD SYNNEX Public Sector's Market Insights organization analyzes funded programs and opportunities in the public sector information technology (IT) market and then leverages that intelligence to make sales, business development, marketing and capture teams and activities more effective.

Our team of seasoned analysts specialize in uncovering the nexus between funding and requirements. We help TD SYNNEX Public Sector's channel partners and technology vendors find the right opportunities at the right time and arm them with actionable intelligence on the appropriate messaging, decision makers and contracts needed to be successful in the public sector.

We apply our knowledge of government requirements and budgets to grow pipeline; using insights and intelligence that are actionable, relevant and timely. Our Market Insights team provides training and key information on:

How We Do It

TD SYNNEX Public Sector's Market Insights team utilizes primary and secondary research to provide world class market intelligence on public sector trends and drivers. Our secret sauce is how we fuse a vast array of qualitative and quantitative data sources into sales-focused deliverables that are part of TD SYNNEX Public Sector's value add as the leading public sector aggregator. These include: